News & Resources

What we’re working on – and where we’re going next

Outreach Tool Creates Process and Strategy Around Conservation Program Advocacy, Enrollment

Conservation agriculture professionals have a new farmer-centered solution to reach scale with middle adopters  Environmental Initiative, Midwest Row Crop Collaborative (MRCC) and Trust In Food recently unveiled a new tool...

The One-Percenters

One of the data points that I found most disheartening from the recent release of the 2022 Census of Agriculture was that the number of American farms has decreased 6.7% since 2017....

What is Smart about Smart Farming?

Ask a farmer what sustainability means, and you’ll often hear: that I financially survive to farm into the next season.  In agriculture, sustainability and profitability are inextricably linked.  As farmers are being...

Searching for the Key to Conservation Success?

Ducks Unlimited and Trust In Food Say “Follow the Farmer” in Latest Podcast The 2022 Census of Agriculture, released in February of this year, paints a stark contrast between those who...

Making Farmer-Centered Innovation Common Practice

Earlier this week, Farm Journal was named to Fast Company’s World’s Most Innovative Companies list for Trust In Food’s™ work on “cultivating a changemaking relationship with farmers” on the pathway to regenerative...

Want Farm-Level Data? Answer These Three Questions First, Experts Say

Understanding farmers’ perspectives, motivations and values can help accelerate the data sharing needed to quantify and scale climate-smart agriculture in the U.S. As more points in the value chain seek...

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